{"id":99,"date":"2011-09-05T14:51:52","date_gmt":"2011-09-05T18:51:52","guid":{"rendered":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/?p=99"},"modified":"2011-10-01T23:56:39","modified_gmt":"2011-10-02T03:56:39","slug":"freemium-pricing","status":"publish","type":"post","link":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/2011\/09\/05\/freemium-pricing\/","title":{"rendered":"Freemium Pricing"},"content":{"rendered":"<p>Through the copious amounts of stuff that I&#8217;ve read about pricing over the past couple of years and the work I&#8217;ve done at school so far, I&#8217;d like to believe that I have a decent idea about what exactly the Freemium pricing model is all about and why it&#8217;s so hot right now.<\/p>\n<p>I&#8217;ve obviously been trying to think about pricing strategies and where to place my games\/products in the mix. I figured I&#8217;d write up some stuff on the different pricing models in general. \u2026 But since I&#8217;m no expert, and TechCrunch had a great post on the freemium model yesterday, I&#8217;ll just post this well placed link right <a title=\"Complete Guide To Freemium\" href=\"http:\/\/techcrunch.com\/2011\/09\/04\/complete-guide-freemium\/\" onclick=\"javascript:_gaq.push(['_trackEvent','outbound-article','http:\/\/techcrunch.com']);\" target=\"_blank\">here<\/a> \ud83d\ude09<br \/>\n<!--more--><\/p>\n<p>When you piece everything together it fits in well with how the iOS gaming world has taken shape. With so many apps to choose from, there&#8217;s obviously TONS of competition battling for your $$$. Add on to that the fact that many people don&#8217;t know if they should spend money on your game or another one, because you normally need some experience with something before you can compare against it. You&#8217;re left with those first few people that take the plunge and decide to give something away for free because they found another way to monetize off things (or they don&#8217;t care about the money?). Others then see the amazing numbers of people that flock towards free, and figure they&#8217;ll do the same and find another way to monetize as well. You then get a significant number of developers doing the same which eventually leads to users &#8216;expecting&#8217; free because the &#8216;other guy&#8217; is doing it, or because they have no reason to check our yours since as far as they&#8217;re concerned they can get the &#8216;same&#8217; game elsewhere for free. The last part is a pretty important part I think, but I&#8217;ll get back to this in a bit.<\/p>\n<p>The article also slightly touched on the quality of product factor, but more from the angle of &#8220;this is what you need to be successful.&#8221; Well I think the quality of product has also led to people going the freemium route as well. With many titles on iOS lacking in what I would call professional quality (not everyone can be a top level studio!), people would compare the price-value of the products and determine that it is lower than a top quality game. The developers likely realize this and instead offer price points that reflect the value they believe is there. With a limit on how low you can sell your product for (ie. free), I think we many have ended up at freemium models.<\/p>\n<p>I don&#8217;t think this is either right, wrong, good, or bad. It&#8217;s just something different! It&#8217;s just another way of doing things and in general is a perfectly viable (and sometimes superior) way to make money from your games.<\/p>\n<p>You have to remember that this is still a product though, and you need to make enough money on it to cover costs at least. And so we come back to what people will pay money for. Value. People will pay for something they consider valuable. Show them that your game has more value to them than the competitor and they will be willing to pull out the wallets. What is that &#8216;value&#8217; is a-whole-nother topic for another day.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Through the copious amounts of stuff that I&#8217;ve read about pricing over the past couple of years and the work I&#8217;ve done at school so far, I&#8217;d like to believe that I have a decent idea about what exactly the Freemium pricing model is all about and why it&#8217;s so hot right now. I&#8217;ve obviously [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-99","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/posts\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":4,"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/posts\/99\/revisions"}],"predecessor-version":[{"id":102,"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/posts\/99\/revisions\/102"}],"wp:attachment":[{"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/categories?post=99"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/tags?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}