{"id":68,"date":"2011-05-29T22:12:20","date_gmt":"2011-05-30T02:12:20","guid":{"rendered":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/?p=68"},"modified":"2011-10-01T23:59:39","modified_gmt":"2011-10-02T03:59:39","slug":"clipped-wings","status":"publish","type":"post","link":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/2011\/05\/29\/clipped-wings\/","title":{"rendered":"Clipped Wings"},"content":{"rendered":"

Well it looks like Angry Birds has gotten their wings clipped and been bumped from #1 for a couple days straight now. The culprit is The Heist<\/a>. I haven’t actually played it, so this is not a review or anything, although I really like their startup video (I was totally waiting for Jack Bauer to show up). I’m actually more impressed with how fast it’s gotten to #1.
\n<\/p>\n

TechCrunch<\/a> has a lot more details about things than I’ll go into, but apparently they did a very impressive (and now lucrative) marketing campaign within their own apps. Impressive enough to muster up 25k+ downloads the first day and a phenomenal 89k+ downloads for day number two. That’s a nice chunk of change for a $0.99 app in the first couple of days.<\/p>\n

It’s typical for the sales to drop significantly after the first couple of days, but once you hit that level who cares! You’ve already made your money back (at least it looks like they probably have from the screenshots and description of gameplay I’ve seen). But I have a feeling that they’re not going to disappear quite so quickly. If anything I’m sure the volley of news posts that will be coming about its success will keep the game up and fighting for top spots.<\/p>\n

One thing I didn’t notice mention of in the TechCrunch article was the fact that I think they’re giving away a couple of new iPad2’s for the next few days. I’ve thought about this before as well and I wonder how much it has to attribute to the success, if at all. Who wouldn’t want to spend a buck and get the chance to win something shiny and new, especially if all you had to do was solve a puzzle first? I imagine if you can get the word out about the contest you could easily be able to get 1000 extra sales just for the contest. You’re easily profiting for this and mustering up a bunch of extra exposure for your app. Sounds like a good deal to me. I’d like to test this out in the future with some of our games, so I’ll be sure to let you know if and when the chance arises.<\/p>\n","protected":false},"excerpt":{"rendered":"

Well it looks like Angry Birds has gotten their wings clipped and been bumped from #1 for a couple days straight now. The culprit is The Heist. I haven’t actually played it, so this is not a review or anything, although I really like their startup video (I was totally waiting for Jack Bauer to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-68","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":4,"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"predecessor-version":[{"id":129,"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/posts\/68\/revisions\/129"}],"wp:attachment":[{"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/GetOffMyLawnEntertainment.com\/blog\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}